The 1...2...3...

Who is Jeremy Lips?
Fusing a mastery of photography, theatrical lighting design, and visual communications, I am driven by a fervent dedication to crafting photographic images brimming with authenticity. 

Through the interplay of color, composition, and meticulously sculpted lighting, my team and I produce visually arresting imagery that eloquently conveys the core values and visual identities of the brands I service. 

My portfolio boasts a diverse array of collaborations, spanning from prominent ad agencies and burgeoning startups to venerable restaurants and esteemed publications. Above all, I am not just a photographer - I am your creative partner. 

What's was a pivotal moment that transformed my approach to photography?
In 1997, my perspective on photography underwent a profound evolution after reading  "The Aesthetics of Transience" in Eye Magazine. This seminal article illuminated a seismic shift in design philosophy precipitated by the advent of technology. The emergence of computers and Photoshop catalyzed a departure from rigid grid-based design toward more fluid, captivating solutions. Designers then began to explore novel avenues to captivate and engage viewers.

This revelation spurred the formulation of a guiding artistic ethos that underpins my every project. I believe that impactful photography, design, and advertising must achieve three critical objectives:

1. Encourage exploration: Each piece should serve as a visual journey, guiding viewers through its elements with masterful composition and subtle nuance. In my food photography, for instance, we tantalize the palate by positioning ingredients in the background as flavor cues.

2. Evoke memorability: A successful piece resonates deeply. It evokes sensory memories that linger in the mind of the viewer. I strive to elicit profound recall whether it's the aroma of freshly brewed coffee, the indulgence of a decadent dessert, or the nostalgia of a beachside stroll. 

3. Deliver brand messaging effectively: Ultimately, the success of any campaign hinges on its ability to convey the intended brand message with clarity and impact. After all, what good is a campaign if it fails to leave a lasting imprint and a call to action. 

What are my interests beyond photography? 

Beyond the lens, I am deeply committed to fostering thriving freelance enterprises. Active involvement in organizations like The American Society of Media Photographers and The Freelance Exchange of Kansas City, where is serve on the executive board, underscores my dedication to supporting fellow creatives on their journey to success. 

Additionally, I find joy in the culinary arts, reveling in the intricacies of cooking, as well as indulging in leisurely rounds of golf and overseeing a spirited fantasy football league. Based in both NYC and Kansas City, I eagerly embrace opportunities for collaboration on a global scale.